By David Miller
--Uncovers the key historical past of the PR industry-- This e-book charts the relentless upward push of the general public relatives and the way it has remodeled our society. Revealing the roots of the PR stream within the years best as much as the 1st international warfare, it sh
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Additional info for A Century of Spin: How Public Relations Became the Cutting Edge of Corporate Power
Not another trade association. Not a propaganda machine. 28 All four ‘enjoyed some notoriety during their active careers only to pass largely unnoticed into the silence of history’. ’30 But clearly this was accomplished in part by the use of techniques to manufacture consent. 31 Shortly before the war… the newspapers of New York took a census of the press agents who were regularly employed and regularly accredited and found that there were about twelve hundred of them. How many there are now  I do not pretend to know.
Page served as a propagandist in the US military during the 1914–18 war and became the first PR vice-president of AT&T in 1927. Even if we depend on Miller 01 chap01 26 23/10/07 16:25:51 Public Relations: The Zelig Complex 27 the account given in the hagiographical biography written by Noel Griese, a less than wholesome portrait emerges. Page wrote the press statement announcing the dropping of the atomic bomb on Hiroshima for President Truman in 1945. 64 From 1946 to 1960 Page became strongly involved in anti-communist propaganda and played a major role in developing the CIA’s Radio Free Europe.
10 But the political dangers posed by the public are less pressing than those of the crowd. Tarde gave the example of ‘feminine publics’, made up of ‘readers of popular novels or fashionable poetry, fashion magazines, feminist journals and the like’. These he says ‘scarcely resemble’ feminine crowds and have a ‘more inoffensive nature’. 11 The geographical Miller 01 chap01 31 23/10/07 16:25:51 32 A Century of Spin and social distribution of the public meant new strategies for communicating with the masses were required.